A collection built around moments every football fan already remembers.
Each one translates a player’s identity into something wearable.
Client
SHOP FOOTBALL
Project goal
Create a t-shirt collection for Shop Football featuring iconic football players and their defining moments, designed to instantly connect with fans and make them want to wear them.
The DesignS
Timeline
Design Brief & Concepting
Client approached with the idea of building a collection around iconic football moments and players.
Initial concepts were developed for 5 designs, focusing on defining the visual system and structure for the collection.
iTERATIONS
Refined layout, front elements, and back graphics. Ensured consistency across designs while keeping each player distinct.
While the first 5 designs were being finalized, the remaining 4 were developed simultaneously to meet the timeline.
feedback & Delivery
Regular feedback loops with the client to align on direction, player representation, and overall coherence.
All 9 designs delivered within one month, including print-ready files, tech packs, and open PSD files.
Result
Drop Outcome
Total units released –
Sell-through rate –
Engagement
Instagram & Facebook reach – 50k
Saves/shares – 478
Performance
Click-through rate on meta ads – 28%
Impact
Strong fan response due to player relevance. A consistent style helped position it as a unified drop rather than isolated pieces
Full Case Study
Check out our full case study on Behance, where we dive deep into the creative process.
