A limited drop built around Messi’s India tour. We designed a t-shirt that maps the journey across cities and turns it into something fans could actually wear to the stadium.
Released once. Sold out in a week.
Client
SHOP FOOTBALL
Project goal
Design a limited edition t-shirt for Shop Football around Messi’s India tour. The goal was to create a piece fans would want to wear during the event, while capturing the full journey across multiple cities in India.
The Design
Timeline
Design Brief & Concepting
Client reached out with a clear intent to release a tour-specific t-shirt tied to Messi’s India visit.
Initial concepts explored ways to represent multiple cities without making the design cluttered. Typography direction was defined early.
Rendering
Refined layout, adjusted hierarchy, and developed the Hindi-English type blend. Multiple versions were tested for front and back balance.
Typography & Delivery
The design was completed and delivered in 5 days just in time to be forwarded to the manufacturer.
Result
Drop Outcome
Limited release, no restocks
The entire stock sold out within 7 days
Engagement
Instagram & Facebook reach – 50k
Saves/shares – 478
Performance
Click-through rate on meta ads – 28%
Website traffic during the drop – 6.6K
Impact
Strong demand driven by event timing and limited availability
Positioned as a collectible piece tied to Messi’s India tour
Full Case Study
Check out our full case study on Behance, where we dive deep into the creative process and outcomes.
