A World Cup calendar designed as a lineup.
12 jersey-inspired pieces, each tied to a player, a country, and a moment in football.
Client
Limited UniQ
Project goal
Design a World Cup 2026 themed calendar for Limited UniqueQ that stands out as a physical product, combining functionality with football culture by transforming each month into a jersey-inspired design.
The DesignS
Timeline
Design Brief & Concepting
The client approached with the idea of creating a World Cup-themed calendar with a strong football identity.
We explored formats beyond traditional calendars. Final direction chosen as jersey-shaped monthly pieces.
Design Development
Assigned players, countries, and numbers to all 12 months. Defined the overall system for consistency.
Created individual jersey designs based on national kits, integrated cultural art references, and built calendar layouts within each piece.
Iterations
Refined layouts, ensured readability of calendar elements, and balanced graphic detail with usability.
feedback & Delivery
Ongoing feedback cycles with the client to align on player selection, visual direction, and product clarity.
Delivered 12 final designs plus an additional brand page, along with print-ready files and production assets.
Result
Calender Outcome
Total units released –
Sell-through rate –
Engagement
Instagram & Facebook reach – 14k
Saves/shares – 235
Performance
Click-through rate on meta ads – 25%
Impact
Strong fan response due to World Cup hype and precise launch time. A consistent style helped position it as a collector’s item.
Full Case Study
Check out our full case study on Behance, where we dive deep into the creative process.
