Messi India Tour Merch Design For Shop Football
A special piece of merchandise we designed for Shop Football for the iconic Messi India tour back in December 2025, This was a limited edition release that integrated every city Messi was visiting across his tour. The release was a success it got sold out within a week of release
The Concept
Design & Process
We approached the t-shirt as a single composition split across front and back.
The design maps Messi’s route through Kolkata, Mumbai, Hyderabad, and Delhi, using city references as key visual anchors. To ground it culturally, we combined Hindi and English typography, including a custom “GOAT” treatment that blends both scripts.
The direction stayed minimal but intentional. Instead of overloading the graphic, we focused on balance, spacing, and making each element feel considered.
The outcome is a piece that reads clean from a distance but reveals more detail up close.
Deliverables
Photoshoot
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Website - https://studioredcard.com/
Email- contact@studioredcard.com
